Must Have of the Day: Little Marc Jacobs is the go-to for city kids who are confident, mischievous and like to stand out in the crowd

Having launched his eclectic childrenswear line in 2007, famous American designer Marc Jacobs brings the same playful and free-spirited edge that he’s become known for with his main collection.




Inspired by the designer’s hometown of New York and with a cool, urban aesthetic, Little Marc Jacobs is the go-to for city kids who are confident, mischievous and like to stand out in the crowd. Little Marc Jacobs set themselves apart with their fun prints and bold use of colour, in their collection of playful and wearable designs for boys, girls and baby.

                                   click on the photos below to start shopping 

Metallic silver lightweight jacket by Little Marc Jacobs. The hood folds away into the zipped collar and there is a zip fastener at the front. Lightly padded for warmth, the inside is lined in soft cotton jersey for comfort.

Model: Height 123 cm (average age 7) Size of jacket worn in the photo: 6 years

Girls can look just like their mummies when wearing this grey Mini-me zip-up top by New York brand Little Marc Jacobs. Made of soft, stretchy and comfortable cotton jersey, it has rainbow stripes with an embroidered logo heart appliqué on the chest.

A silver hooded showerproof raincoat by Little Marc Jacobs with an iridescent sparkle effect. It is lined in grey jersey and has an elasticated waist, softly ribbed cuffs and the designer's logo patch on the chest.

Fun, Mini-me denim jacket by New York brand Little Marc Jacobs. It has a faded and worn look with colourful appliqués, including hearts and stars, and is made of soft and durable cotton denim.
The designers glittery silver logo tab is in one pocket.
Model: Height 123 cm (average age 7) Size of jacket worn in the photo: 6 years